End Game (song)

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"End Game" is a song by American singer-songwriter Taylor Swift, featuring British singer Ed Sheeran and American rapper Future, recorded for her sixth studio album, Reputation (2017). The track, written by the trio of artists and producers Max Martin and Shellback, was first released in French contemporary pop radio as the album's third single on November 14, 2017.

Video End Game (song)

Critical reception

In a review by Pitchfork, one critic wrote that "End Game" is "a song that capably absorbs and regurgitates the hybridized sounds of 2017 rap and R&B." but also noted "there's something deeply uninspired in tasking Martin with assembling a bland composite, rather than going straight to the source--who wouldn't be at least a little curious as to what a Taylor Swift and Metro Boomin track would sound like?" Vulture predicted it to be one of the more successful singles that album would produce because of its catchy rhythm, especially because of the verses contributed by Future. In a positive review written by Time, it says that "End Game" is a "self-reflective, slow-jam style track." A review from Spin suggested that although the song was "fine" in its depiction of finding love despite opposition, it had been bettered by previous songs, verses and albums by Future.

Maps End Game (song)

Chart performance

The song debuted at number 86 on the Billboard Hot 100 on the date ending December 9, 2017 due to its strong digital sales. The following week it moved up to number 83 and then in its third week it reached number 36 giving Swift her 55th top forty hit. Two weeks later it peaked at number 18 becoming the third consecutive single from "Reputation" reach the top 20.The following week the song dropped to number 30. The song has since peaked at number 10 on the Billboard Mainstream Top 40 giving Swift her 15th top ten entry on the chart. It has also peaked at number 16 on the Adult Top 40 and number 25 on the Rhythmic Songs.

In Canada the song reached number 53 but after the release of its official music video the song moved to number 11 on the Billboard Hot 100. The next week the song dropped to number 31. It has also peaked at number 17 on the top 40 pop song chart.

In Australia the song debuted at number 38 and has till now peaked at number 36. The next week it dropped to number 40. On the ARIA streaming chart it has peaked at number 35.

In the UK the song debuted at number 87. It peaked at number 49 before dropping to number 60 the following week.

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Live performances

Swift and Sheeran performed "End Game" for the first time during the iHeartRadio Jingle Ball on December 2, 2017.

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Music video

In early December, Sheeran confirmed that a music video for the song will be released.

On January 10, 2018 Swift revealed through her social media app "The Swift Life" that the music video for the song would be released on January 12 and that the video's teaser would premiere on Good Morning America. She also posted a few pictures from the video as well. The next day, Swift posted the teaser for the video on social media.

On January 12, 2018, the video debuted on Swift's Vevo channel. It is Swift's seventh video directed by Joseph Kahn. The video shows Swift partying in various locales - with Future on a yacht in Miami, Florida, Sheeran at a nightclub in Tokyo, Japan, and various friends on a double decker bus in London, England. In a Miami scene Future was seen driving a Lamborghini Aventador worth $500,000. In one of the London scenes Taylor is seen sitting on a bar playing Snake on a handheld game console, rides a motorcycle through Tokyo while wearing a snakeskin suit, and sips drinks through a snake straw, all references to her "snake" reputation. The video gained 14.4 million views within 24 hours of upload on YouTube. As of March 2018, the video has over 140 million views.

Synopsis

The music video starts off a little slow with Swift looking out the window of a high-rise building, but then as soon as the beat picks up speed, so does the video. Throughout the video, Swift is traveling to different cities. She starts in Miami, goes to Tokyo and ends in London. In all the cities, the stars are out, and she parties the night way. There is little light in the scenes, giving the music video an air of mystery.

As she bounces from city to city, she also moves from being with Future to hanging out with Ed Sheeran. Swift dresses in all black when she is with Future, and when she is filmed with Ed Sheeran, she wears a more chill outfit--a flannel shirt and shorts.

Swift and Sheeran act playful towards each other, with Swift stealing Sheeran's glasses and the two dancing together. This music video shows the two being almost flirtatious towards one another.

She starts off the music video wearing her hair down and sporting a black crop top with pants. While she is in Tokyo, she has a heavy black fur jacket in one scene, and then in the next scene, she is wearing a flannel and shorts. In London, she wears a colorful striped dress, which is memorable and bold. The sparkly colorful striped dressed is unexpected, since almost all the other clothing choices she had were black and retro-looking.

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Charts

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Certifications

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Release history

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References

Source of the article : Wikipedia